Core idea     Grasping tendency, Innovating thoughts, Cooperating sincerely, Seeking Win-win     Enterprise Spirit     Unity, Pragmatic, Effective, Innovative     Management Criterion     Management generates benefits. Service generates benefits. Innovation generates benefits.     Time generates benefits.     Friend-helping Principle     Mutual benefit, neither haughty nor humble, inside and outside differing, faithful      treating     Conduct Criterion     The stratagem prepares for movement. Movement is supported by Propaganda.      Propaganda leads conduct. Conduct must have outcome. The outcome should be abundant.